Apart from all the sexual connotations, did you ever wonder why the French maid doesn’t walk around with a huge vacuum cleaner, mop and bucket ?
All she needs is a little duster, because shes always cleaning. Dusk till dawn, that little duster is at it. Having a french maid might not be as economical as getting the place vacuumed once a week, but it sure as hell will keep the place spotless.
Most brands hire heavy duty CEO’s, brand managers, consultants, etc. The ‘crisis-experts’ so to speak. The vacuum cleaners and rust removers eagerly wanting to justify their ‘summer home in Madrid’ salaries.
Every thought of hiring a french maid ? One whose sole objective is to keep the brand shiny and spotless. Not a brand manager, not a consultant, not a production supervisor, a french maid. A french maid that wont get caught up in nitty-gritties, the bigger picture, the vision etc. All she does is make sure the brands spotless.
She just might render the vacuum cleaners and rust removers useless.