
Hi, I’m Aditya. I’m a strategist, builder, and problem-solver with 16 years in advertising, marketing, and entrepreneurship. I’ve worked on campaigns for brands like Domino’s, BMW, and Google, and built ventures in web development and IoT.
I started at JWT with GSK’s portfolio, then moved to National Geographic Channel, helping it grow into one of the country’s biggest social media brands. In 2012, I launched Hyper, a web design agency that grew from a one-person setup into a team serving high-profile clients. Later, I founded WeOtto, a smart home platform building hardware and software from scratch — from switchboards to water meters. That experience taught me a lot about innovation, resilience, and getting products to market fast.
Today, I’m a junior partner at Animal, where I lead new business development, manage key accounts, and oversee P&L, focused on growing the agency and delivering work that resonates.
This is where I share ideas, lessons, and the occasional project I’m excited about.