If you gaze on one object long enough while you yourself are in motion, human peripheral vision goes blind. Also known as motion induced blindness.
Military pilots are trained about motion induced blindness. Once airborne, pilots are taught never to fix their gaze for more than a couple of seconds on any single object. They are taught to continually swivel their heads and keep their eyes moving. I think every single spoke in the marketing wheel needs to be taught to continually swivel their heads and keep their eyes moving.
There are far too many examples of marketing “planning” and once the numbers provide enough defense – executing without looking.
