Hi, I’m Aditya—a strategist, builder, and problem-solver with 16 years of experience in advertising, marketing, and entrepreneurship. My journey has given me exposure to different verticals of the industry, from crafting campaigns for global brands like Domino’s, BMW, and Google to leading my own ventures in web development and IoT.

I began my career with JWT, where I worked on GSK’s portfolio, before transitioning into digital marketing at National Geographic Channel. There, I helped grow the brand to one of the largest social media presences in the country during its early digital evolution. In 2012, I took the leap into entrepreneurship with Hyper, a web design and development agency that grew from a solo project to a thriving team serving high-profile clients.

My entrepreneurial spirit led me to launch WeOtto, an IoT-based smart home platform that built end-to-end hardware and software solutions, from switchboards to motion sensors and water meters. Building WeOtto taught me invaluable lessons about innovation, perseverance and the importance of getting products to market quickly.

In recent years, I’ve found my way back to my roots in advertising, driving impactful campaigns and brand transformations at FCB India. Now, as a junior partner at Animal, I lead new business development, manage key accounts, and oversee P&L, channeling my experience into growing the agency and delivering creative work that resonates.

This website is my space to share ideas, lessons, and the occasional project I’m excited about.